Diversion Stores: A UK Online Shop for Car Mods, Styling and Performance Parts

There are two kinds of car owners.

The first sees a perfectly functional vehicle and thinks:

“Excellent. That will do nicely.”

The second looks at exactly the same car and thinks:

“Yes… but imagine it with a carbon steering wheel, better exhaust, black badges, upgraded suspension and something involving LEDs.”

If you belong to the second group, Diversion Stores — now trading prominently as Diversion Automotive — may be your kind of UK online shop.

Founded in 2019, Diversion Automotive specialises in helping drivers customise the appearance, feel and performance of their cars. Its current catalogue covers everything from relatively inexpensive badges and interior accessories to custom carbon-fibre steering wheels, performance exhaust systems, suspension components and other serious upgrades.

So, if your version of UK online shopping involves spending considerably more time thinking about your car than most people spend thinking about their living room, there is plenty here to explore.

👉 Visit Diversion Stores and explore the latest car modifications

What Is Diversion Stores?

Diversion Stores is the online retail operation behind Diversion Automotive, a British car modification and customisation business founded in 2019.

Its stated mission is simple:

help customers make their cars look and perform at their best.

The company focuses on both cosmetic and performance modifications, allowing shoppers to upgrade how a vehicle looks, sounds, handles and feels from behind the wheel.

Diversion also operates a physical location at Unit 14 Barrowfield Road, Thurnscoe, Rotherham, so this is not simply an anonymous online storefront.

And unlike a general motor-accessories website selling everything from air fresheners to screenwash, Diversion’s identity is much more enthusiast-focused.

This is a shop for people who use phrases like:

“OEM-plus.”

“Stage 1.”

and

“I know I said I was finished modifying it, but…”

Nobody is ever finished modifying it.

What Does Diversion Stores Sell?

Diversion’s range can broadly be divided into two areas:

car styling and performance upgrades.

Current products and categories include:

Custom steering wheels
Carbon-fibre steering wheels
LED steering wheels
Paddle shifters
Gear selectors
Badges and emblems
Wing-mirror covers
Spoilers and exterior styling
Lighting and dynamic indicators
Numberplate mounting solutions
Exhaust systems
Suspension components
Clutches
Performance engine parts
Car accessories
Roof tents
Detailing products

The site also offers servicing and fitting for many modifications.

That’s a fairly substantial playground for anyone interested in car modification parts in the UK.

Custom Steering Wheels

One of the biggest attractions on the Diversion website is its collection of custom steering wheels.

The current store features wheels for vehicles including Volkswagen, BMW and Ford models, with numerous material and design choices available.

Carbon-Fibre Steering Wheels

Carbon fibre appears frequently throughout the current steering-wheel range.

Depending on the model, customers may be able to choose carbon-fibre sections alongside different handle materials, trims and other details.

This can make a dramatic difference to the look of a car interior.

After all, the steering wheel is one of the few parts of your vehicle you physically interact with almost every time you drive.

If you’re going to spend money personalising an interior, upgrading something you constantly see and touch makes a certain amount of sense.

LED Display Steering Wheels

For drivers who prefer their steering wheel to look as though it was borrowed from something much more expensive, Diversion also sells LED display steering wheels for selected cars.

These add integrated display technology alongside customised materials and styling.

Necessary?

Not necessarily.

Cool?

That is another question entirely.

Build Your Own Steering Wheel

One particularly interesting feature is Diversion’s customisation process.

The website currently allows customers to personalise elements including:

Top and bottom materials
Handle materials
Centre trims
Optional extras
Airbag casings

Optional features can include LED displays, heated functionality and thicker handles depending on the build.

That means you’re not simply choosing from one fixed design.

You’re essentially specifying your own.

And this is exactly how innocent online browsing turns into a spreadsheet titled:

“Steering Wheel Options – Final FINAL Version 6.xlsx”

Carbon-Fibre Car Parts

Carbon fibre is another major theme across the Diversion catalogue.

Current products include carbon-fibre components and accessories for popular performance models, particularly cars from Volkswagen, BMW and Ford.

Why Is Carbon Fibre Popular in Car Modification?

Carbon fibre has obvious motorsport associations.

It is used in performance applications because of its combination of strength and relatively low weight, although many aftermarket cosmetic parts are primarily chosen for their appearance.

The distinctive woven finish can give an interior or exterior a much more performance-focused look.

You may find products such as:

Steering-wheel sections
Paddle shifters
Mirror covers
Fuel-cap covers
Trim pieces
Other exterior components

Different products may use genuine carbon fibre, forged carbon or carbon-look finishes, so always read the description carefully before ordering.

“Carbon style” and “genuine dry carbon fibre” are not necessarily the same thing.

Your wallet may notice the distinction before you do.

Volkswagen Modification Parts

Volkswagen appears to be one of Diversion’s strongest areas.

The current website contains numerous products for models including:

Volkswagen Golf MK7
Golf MK7.5
Polo
Scirocco
GTI
GTD
R and R-Line variants

Products range from relatively small badge changes through to custom steering wheels, paddle shifters, lighting and other styling modifications.

VW Badges and Emblems

Want one of the simplest cosmetic modifications?

Badges.

Diversion sells various replacement and alternative Volkswagen badges in different colours and finishes.

This kind of modification appeals because it can subtly change a car’s appearance without requiring major bodywork.

Black badges on a dark-coloured car, for example, can create a more understated look.

Bright-coloured alternatives?

Slightly less understated.

Your car, your decision.

Dynamic Indicators and Lighting

The current catalogue also includes dynamic sweeping indicators for selected Volkswagen models.

These provide a sequential lighting effect rather than a simple flashing indicator.

It’s a relatively small modification.

But car enthusiasts know that sometimes the tiny details are precisely the things you spend the most time looking at.

BMW Modification Parts

BMW owners have plenty to browse too.

Diversion currently offers custom steering wheels and accessories for various BMW F-Series models, alongside smaller styling and practical products.

One of the current best sellers, for example, is a custom steering wheel designed for several BMW 1, 2, 3 and 4 Series F-model applications.

Check Fitment Carefully

This is especially important with BMW and other manufacturers where visually similar cars can use different parts.

Model generation matters.

Year matters.

Trim level can matter.

Steering-wheel type can matter.

Never assume:

“It looks like mine.”

is sufficient fitment research.

The Diversion website provides make, model and year information on relevant listings and encourages customers to contact the team when uncertain.

That is worth doing.

Ordering the correct part once is significantly more enjoyable than ordering the wrong part twice.

Ford Modification Parts

Ford enthusiasts are represented too.

Current products include items for models such as the Ford Fiesta MK8, including custom carbon-fibre steering wheels and mirror covers.

Small performance hatchbacks and warm hatchbacks have always attracted enthusiastic modification communities.

That makes cars such as the Fiesta, Golf and Polo natural territory for Diversion’s range.

Performance Exhaust Systems

Diversion is not exclusively about appearance.

The retailer works with major performance brands including:

Scorpion Performance Exhausts
Milltek Exhausts
Cobra Sport Exhausts
Remus Exhausts
034Motorsport
RacingLine
Forge Motorsport
Wagner Tuning
AIRTEC
LOBA

and others.

Why Upgrade an Exhaust?

An aftermarket exhaust may be chosen for several reasons.

Depending on the system, drivers may be interested in:

A different exhaust note
Altered appearance
Weight changes
Improved exhaust flow
Supporting other performance modifications

The exact benefits depend heavily on the car and product.

Always check road legality, noise requirements and compatibility before modifying a vehicle.

“Sounds brilliant in a tunnel” is not the only legal standard that applies.

Suspension Upgrades

Diversion also lists suspension brands including Bilstein, Eibach and SuperPro.

Suspension modification can affect:

Ride height
Handling
Body movement
Steering response
Comfort

This is an area where buying the correct components and having them installed properly matters.

Lowering Springs

Lowering springs are commonly used to reduce ride height.

People may choose them for aesthetics, handling characteristics or both.

However, changing suspension geometry can have wider effects on alignment, tyre wear and ride quality.

This is one modification where “lower is always better” is not a particularly useful engineering principle.

Clutches and Performance Parts

Diversion’s brand list also includes specialists such as RTS Clutches, reinforcing its move beyond cosmetic accessories into more serious performance equipment.

For modified vehicles producing increased power or torque, drivetrain components may become an important consideration.

This is where car modification stops being:

“That badge looks nice.”

and becomes:

“We need to discuss torque capacity.”

A natural progression.

Car Interior Accessories

Not everything on Diversion costs several hundred pounds.

The current new-arrivals and best-seller sections contain smaller accessories such as:

Phone mounts
Sunglasses holders
Keyrings
Paddle shifters
Gear-selector components
Anti-theft steering-wheel locks

That creates an easier entry point for enthusiasts who fancy changing something without immediately commissioning a fully customised steering wheel.

Magnetic Removable Numberplate Kits

One of Diversion’s distinctive smaller products is its SWIFTMAG magnetic removable numberplate system.

The basic idea is to allow a numberplate to be mounted and removed using concealed magnets rather than conventional visible fixings.

This may appeal to people who want a cleaner appearance at shows, photography sessions or other appropriate situations.

Naturally, numberplates must still comply with UK legal requirements when a vehicle is being used on public roads.

The police are unlikely to accept:

“But it looked cleaner without it.”

as a compelling legal argument.

Star-Light Roof Kits

Want to make your car interior considerably less subtle?

Diversion currently sells fibre-optic star-light roof-liner kits with twinkle effects.

These imitate the star-light headliner look associated with ultra-luxury vehicles.

It is certainly not a modification everybody needs.

But “need” has never been the sole driving force behind car customisation.

Sometimes you simply want your roof to look like the night sky.

Fair enough.

TENTBOX Roof Tents

The Diversion website has also expanded into TENTBOX roof tents and accessories.

That brings a completely different category into the mix.

Roof tents allow suitable vehicles to become part of a camping setup, with the sleeping space mounted on the roof.

They can appeal to:

Campers
Road-trip enthusiasts
Festival visitors
Outdoor travellers
People who like camping but strongly dislike sleeping directly beside insects

Check Your Roof Load

Before buying any roof tent, check your vehicle’s permitted roof load and the compatibility of the roof bars or mounting system.

A roof tent is considerably heavier than a box of sandwiches.

Physics remains stubbornly relevant.

Vehicle Servicing and Fitting

One of Diversion’s strongest practical advantages is that it is not exclusively an ecommerce retailer.

The company currently promotes vehicle servicing and installation services, with fitting available for a broad range of products including spoilers and steering wheels.

Why Professional Fitting Can Matter

Some modifications are reasonably straightforward.

Others are not.

Electrical systems, airbags, steering controls, suspension and performance components require considerably more knowledge.

If you’re not confident about installation, professional fitting may be the sensible option.

Watching three YouTube videos does not automatically qualify anybody as an automotive technician.

No matter how persuasive the comments section was.

Diversion Stores Review: Our Impressions from Browsing

Here’s the important disclaimer.

This isn’t a hands-on Diversion Stores review.

We haven’t personally bought a steering wheel, installed carbon-fibre parts or had a car serviced by Diversion.

So we’re not going to pretend we can give the business a first-hand five-star verdict.

What we can assess is:

The product range
Brand selection
Fitment information
Services
Customer feedback displayed by the retailer
Returns conditions

And there are several things worth highlighting.

The Range Is Clearly Enthusiast-Focused

The strongest impression from browsing Diversion is that the catalogue has been built around actual car-customisation culture.

Custom wheels.

Carbon fibre.

Dynamic lights.

Exhausts.

Suspension.

Badges.

Shows and events.

This does not feel like a generic automotive department bolted onto a general marketplace.

The Brand Selection Is Strong

Diversion currently works with numerous established aftermarket manufacturers, including Milltek, Scorpion, RacingLine, Forge Motorsport, Bilstein, Eibach and Wagner Tuning.

That should appeal to enthusiasts who prefer buying recognised performance brands rather than completely unknown components.

Customisation Is a Genuine Speciality

The custom steering-wheel offering is particularly distinctive.

Rather than simply reselling fixed designs, Diversion allows customers to configure materials, trims and optional features.

For somebody building a highly personalised car, that is considerably more interesting than simply selecting “black” or “red”.

What Do Diversion Customers Say?

Diversion currently displays a substantial collection of product and service reviews directly on its website.

Recent feedback shown there includes comments praising:

Product quality
Delivery speed
Customer service
Steering-wheel purchases
Exterior styling products
Fit and appearance

Individual reviewers also mention repeat purchases and helpful aftercare.

That is encouraging.

However, these reviews are displayed by the retailer itself.

As with any unfamiliar automotive retailer, it is sensible to look at multiple sources of feedback and research the exact product you’re considering.

That is particularly important with expensive or made-to-order modifications.

Diversion Returns: Read the Rules Carefully

This is one area where customers should pay close attention.

Diversion currently offers 21 days from delivery to return an eligible item for refund, but there are substantial exclusions.

Items generally cannot be returned after they have been:

Installed
Used
Modified
Tampered with
Had installation tape removed

Custom and made-to-order products, including customised steering wheels and some performance components, are also excluded from normal returns unless otherwise agreed.

Restocking Fees May Apply

For optional returns caused by change of mind or ordering the wrong item, Diversion’s current policy states that customers pay return postage and may face restocking fees of up to 30%, depending on the product.

Performance products may have stricter conditions.

This makes checking compatibility before ordering extremely important.

Inspect Parts Before Installation

If something appears damaged or incorrect, do not install it.

Diversion’s current policy says damaged or faulty goods should be reported promptly and generally before installation; installing a product can affect return eligibility.

With expensive parts, taking a few minutes to inspect everything before reaching for the toolbox is extremely sensible.

Carbon-Fibre Products Need Particular Care

Diversion’s current returns guidance specifically warns that its carbon-fibre products require appropriate care.

The company recommends pH-neutral cleaning products and notes that exposure to intense heat may damage or warp some carbon components.

Carbon-fibre goods also do not currently carry the same warranty treatment as some other products under the stated policy.

That is worth knowing before spending significant money on cosmetic carbon parts.

They may look motorsport-inspired.

They still need looking after.

International Shipping

Although Diversion is a British business, it currently ships internationally as well as within the UK.

The company says tracked international delivery is available for many destinations, although costs and delivery times vary.

International customers may also be responsible for customs charges.

For UK readers, however, the main appeal remains straightforward:

this is a specialist British automotive retailer with both an online store and physical premises.

Who Might Enjoy Shopping at Diversion Stores?

Diversion could be particularly interesting if you’re:

Modifying a Volkswagen Golf
Modifying a VW Polo
Upgrading a BMW
Modifying a Ford Fiesta
Looking for a custom steering wheel
Buying carbon-fibre car parts
Shopping for performance exhausts
Looking for lowering springs
Buying suspension upgrades
Searching for car styling accessories
Looking for dynamic indicators
Customising an interior
Shopping for vehicle badges
Interested in roof tents
Looking for fitting and installation
Searching for a specialist UK online car modification shop

It is especially relevant if you enjoy combining cosmetic upgrades with proper performance modifications.

Five Tips Before Buying Car Modification Parts Online

1. Check the Exact Model

Not just:

“Volkswagen Golf.”

Check:

Generation
Model year
Trim
Engine where relevant
Body style
Existing equipment

Car manufacturers enjoy changing tiny details.

Aftermarket parts notice.

2. Ask About Fitment

If you’re uncertain, ask the retailer before ordering.

Diversion specifically invites customers to contact its team if they cannot confirm compatibility from a product description.

That short message could save you a restocking fee.

3. Understand Whether the Product Is Custom-Made

Custom steering wheels and made-to-order performance products may have significantly different cancellation and returns conditions.

Know that before paying.

4. Budget for Installation

The product price may not be the full project cost.

You might also need:

Fitting
Alignment
Coding
Additional hardware
Consumables

Particularly with suspension, electronics and performance modifications.

5. Tell Your Insurer

Vehicle modifications can affect insurance.

Always disclose modifications where required by your policy.

Saving £30 by not telling your insurer is considerably less appealing if a future claim becomes complicated.

Diversion and the Fun Side of UK Online Shopping

One of the nicest things about specialist UK online shopping is discovering shops built around communities rather than generic retail categories.

Diversion clearly understands the enthusiast-car world.

The site talks about shows.

It promotes custom builds.

It offers installation.

Its catalogue contains tiny cosmetic details alongside serious mechanical upgrades.

That makes browsing considerably more entertaining than visiting a general motor-factors website because you need a bottle of coolant.

You can go looking for one badge.

Then discover forged carbon.

Then steering wheels.

Then exhausts.

And suddenly your completely standard hatchback has developed a five-year modification plan.

These things happen.

Is Diversion Stores Worth a Look?

Based on our research, yes — particularly if you’re actively interested in modifying or personalising your car.

We cannot give Diversion a first-hand star rating because we haven’t personally purchased and installed its products.

But several parts of the proposition are appealing.

The company has been operating since 2019 with a clear focus on vehicle customisation.

Its current range covers both inexpensive accessories and serious performance products.

It works with established aftermarket brands such as Milltek, RacingLine, Scorpion, Forge Motorsport, Bilstein and Eibach.

Custom steering wheels are a particularly strong speciality.

And fitting is available for many modifications, giving customers the option to combine purchasing with installation.

The main caution is straightforward:

check fitment and returns conditions carefully before buying, particularly with custom or performance parts.

Do that, and Diversion is certainly worth adding to your list of specialist UK automotive shops.

Ready to Explore Diversion Stores?

Perhaps your Golf needs a little more personality.

Maybe the steering wheel has become the next target in your BMW build.

Perhaps you’re investigating exhausts, suspension or carbon-fibre styling.

Or perhaps you only came here looking for a £5 badge and now have a custom steering wheel open in another browser tab.

We understand.

👉 Visit Diversion Stores and browse car modifications, styling and performance parts

Check your exact vehicle.

Compare the available upgrades.

Ask the team if you’re uncertain about fitment.

And remember the first rule of modifying cars:

There is always one more thing you could change.